ABOUT
BORN TO
EXPLORE
Fishing × Lifestyle — Japan
BASSERS UNITED® is a Japanese fishing lifestyle brand
rooted in bass fishing culture and counter-culture aesthetics —
skateboarding, surfing, snowboarding, and street art.
Founded in 2012 as a garage brand in Kyoto, Japan,
the brand was built by a crew of anglers and creatives
who wanted to express their fishing identity beyond the water.
Through forward-thinking artwork embedded into every product,
we create apparel and headwear for those who live
at the intersection of outdoor culture and street life.
On the water or on the street —
BASSERS UNITED® is gear for people who carry
their fishing identity everywhere they go.
Concept
Fishing × Lifestyle
Elevate your bass fishing identity
into everyday life.
Wear your pride — on the water and in the city.
Born to Explore
Always heading for new waters.
New fields, new cultures,
new styles to discover.
Counter Culture
Skate. Surf. Snow. Moto.
Apparel for those who don't fit
inside the mainstream.
Art × Product
Forward-thinking artwork meets product.
Wearable art. Functional art.
Every piece carries meaning.
Culture
Beyond anglers — we support and connect with surfers, skaters,
snowboarders, bikers, DJs, and everyone who lives
at the edge of mainstream culture.
Bass fishing is the core.
Everything else is the world around it.
BASSERS UNITED® exists where diverse cultures intersect.
Brand Information
- Founded 2012 — Kyoto, Japan
- Operated by XAIREX co.,ltd.
- Location Otsu City, Shiga, Japan
- Concept Fishing × Lifestyle
- Products Apparel / Headwear / Accessories
- Shipping Japan + International (EMS)
Our Brands
- BASSERS UNITED® Fishing Lifestyle Apparel
- Swaphelm® Custom Headwear Brand
Contact
- Instagram @bassersunited
- Store bassersunited.com
SHOP
THE WATER
bassersunited.com